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Grow your business and achieve long-term success
Building relationships is the #1 way to gain and retain customers.
There is no better way to promote your business then to send fun, "non-salesy" newsletters.
It's more important to send "authentic" printed newsletters consistently then any other form of marketing!
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If you aren't keeping in touch with your clients, your competitors will!
Your goal should be to connect with your clients at least once a month. A good rule of thumb to remember is for every month you DONT connect with your clients, you lose 10% of the value of your relationship. So if you let it go for 10 months, youve probably lost them. We spend so much time trying to GAIN new customers, but then forget about nurturing the relationship once we have them.
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What makes print newsletters so special?
They make it easy to build solid client relationships.
Its a monthly reminder that keeps you in the forefront of their mind.
Its a refreshing break from the stresses of the day. They will quickly start looking forward to receiving it each month.
Its a chance for you to offer specials and sell more services.
Its an easy way to educate your customers without any hard sell.
It gives you a chance to ask for referrals and recognize customers who do refer you.
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Keep existing clients &
gain new ones!
When newsletters are mailed to prospects, the sender becomes the first ones they call when they were ready to hire their service! Why? Because they kept hearing from them in a fun, non-salesy way. They didnt keep trying to sell them, they just kept sending the newsletter every month a subtle reminder that were always available and ready to go to work whenever theyre ready.
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The challenge with newsletters is...
that it takes a lot of time to write every month, and its not easy coming up with new topics to write about. That's the magic behind our service! Our newsletters are NOT a bunch of boring or technical articles or other topics your clients have no interest in. Instead, its a fun collection of articles, puzzles, cartoons and contests that gets them involved in reading it, and also has direct response areas that you can customize, that will prompt them to contact you.
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